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We worked closely with Triumph’s creative director to bring to realisation a story inspired by the ‘Race of Gentlemen’. The bold stills and video content set against a dramatic beach race backdrop needed the backlight touch to bring the dreamy sexy world of cool motorcycles to a level only backlighting could achieve. Merci delivered a visually striking shoot with professional sportsmen for ultra compelling styling, lighting and composition. The captured footage successfully paid homage to the “bold and original” designs of its motorcycles, and would be used within rider lookbooks and campaigns throughout 2020.
Task
We were tasked to create high-level photo and video content to complement the re-launch of Triumphs new lifestyle clothing range.
Location
Brean Beach, UK
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