January 4, 2017

Snow and Rock SS17

With the 30 years of experience that Pete Webb brings to photographic and video productions, Merci can take a budget and use it wisely even when the brief is extreme and locations are experiential. We chose Table Mountain with a sun that set behind a big wall climbing route. With climbing gear on and cameras in-hand, we accessed this inaccessible location via abseil with a team. A world renowned climber doing horizontal handstands on this wall injected energy into the products with stunning photography that draws the viewer into the brand stories. The outcome, an aspirational collection of imagery that engages and excites, and promotes not only the products but also the Snow & Rock lifestyle.

Watch

Behind the scenes

Extreme conditions
It's just a cliff edge
Task

A ten day photoshoot with production services to be shot in Cape Town South Africa in the first week of January. The content to be used within new brochures, in-store POS and lookbooks across the UK based Snow and Rock chain of stores.

Location

Cape Town, South Africa

  • Client

    Snow and Rock