January 4, 2017

Runners Need SS17

Using locations in the centre of Cape Town, the new Green Point Stadium running track and coastal roads as backdrops for the broad range of running products. Using local athletes to maintain authenticity and expert knowledge of the type of body form needed to represent an elite athlete, all the way through correct massage techniques and lifestyle fitness. The production team who we have known for 25 years came through again.

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Behind the scenes

Cape Town, Camps Bay
Task

Part of ten day photoshoot production shot in Cape Town South Africa. A new range of running and fitness products needed imagery that inspired a healthy and fit lifestyle.

Location

Cape Town, South Africa

  • Client

    Runners Need