Rest of the world January 4, 2017

Cycle Surgery SS17

With the experience of working in Cape Town since 1990, Pete Webb brings the knowledge to find locations for kids bikes, group cycling and more extreme mountain climbs. Cyclists from a local cycling club along with coastal roads and closed private mountain roads allowed us to create energetic images showing off these different sectors of the cycle industry.

Some of our UK Merci team have a real passion for cycling, so these projects really resonate with us. Looking back on these previous shoots creates a real envy for summer, sun and adventure!


Behind the scenes

We don't fake it

Part of ten day photoshoot production shot in Cape Town South Africa. Beginner, intermediate and advanced cycling content needed to show off the latest products for this nationwide chain of stores . New brochures, in-store POS and lookbooks across the UK based chain of stores.


Cape Town, South Africa

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  • Client

    Cycle Surgery